ETHOS

This is where it all started.

The OODA DEV Ethos Collection is the foundation of our brand—where purpose meets identity. These designs showcase the original OODA DEV logos and core graphics, built to represent the relentless mindset behind the name. Clean, bold, and unshakable—Ethos is the uniform for those who live by the loop, who think fast, act faster, and never settle.

No gimmicks. No distractions. Just raw, unapologetic designs that say:

Observe. Orient. Decide. Act. To protect. To prevail. With Relentless Will.

This is OODA DEV. Our foundation. This is our Ethos.